Professional Experience

Infinite Reality, Norwalk, Connecticut, Remote 2023 – 2025

Copywriter

Writing and editing high-quality copy and content shared across various marketing channels, promoting the innovative services and products Infinite Reality provides. Ensure brand consistency in all written content. Develop and edit copy for email newsletters, presentation decks, and website copy aiming at providing valuable and relevant content to impact communications with customers in a personalized way.

• Draft and write effective marketing emails, blog posts, and other marketing materials to drive awareness of our hero product and enhance audience engagement to attract more consumers to sign up.

• Assist in revamping website copy and blog performance through SEO best practices.

• Assisted in drafting conversion copy in collaboration with company partners to help drive brand awareness

Outline and develop content for dynamic channels such as email newsletters, episode descriptions, and podcast show notes, aiming at providing valuable and relevant content to impact communications with customers in a personalized way. Conscripted comprehensive outlines and ideas focusing on several topics related to HR, Sales, and Thought Leadership while optimizing SEO blog posts for B2B clients.

• Facilitates clients’ podcasts to analyze consumer behaviors by assisting in interviews.

• Improved search engine ranking of alt-weekly magazine by crafting SEO-optimized articles.

• Drafts effective marketing emails, social copy, preview blog posts, and session notes to facilitate successful orchestration of corporate virtual events.

PiperWai, Brooklyn, New York 2019 – 2021

Customer Success Specialist

Collaborated with external writers on topics of brand mission and vision to provide valuable information to the reader while creating long-form content for the corporate blog. Oversaw administrative duties such as organizing team meetings, tracking gift shipments, and managing press orders and media lists. Utilized platforms supported by ShareASale to manage existing and new affiliates. Augmented brand presence by crafting appealing content for social media platforms such as LinkedIn, Twitter, Facebook, and Pinterest.

• Created an email campaign that attained a new wholesale order of 400 hand sanitizers during the pandemic.

• Fostered relationships with influencers and ambassadors to boost brand awareness and promote brand revamp.

• Drove audience engagement by developing conversion copy for wholesale emails, online stores, and landing pages.

• Revamped website traffic and efficacy by monitoring blog performance on social media platforms such as Facebook, Twitter, and LinkedIn.

REBDOLLS, Passaic, New Jersey 2018 – 2019

Social Media Associate

Developed and executed social media strategies aimed at connecting with the audience on social media platforms on a regular basis. Devised affiliate marketing programs to increase brand awareness and facilitate business growth. Created social media marketing pitch to get prospective clients for brand's products or services.

• Grew the scale and scope of the program to 20+ affiliates by implementing robust marketing strategies.

• Generated and modified original content on social media channels by using Adobe Photoshop.

• Revamped the visibility of a website on devices by redesigning pages involving company photos and writing new content.

• Developed engaging/interesting content and coordinated with trending bloggers and YouTubers to increase social media traffic.

Certifications

SEO Crash Course (SEMrush), Dec. 2022

Email Marketing (Hubspot), May 2022.

Learning Conversion Copywriting (LinkedIn), May 2022

The Strategy of Content Marketing (Coursera), Feb 2021

• Content Marketing

• Digital Marketing

• Search Engine Optimization (SEO)

• Content Creation & Blogging